I've found that "internet activists" are often times more focused on a cause rather than the cause. The critical difference regards being vocal because you simply want to be heard versus having a genuine care and longlasting interest concerning the topic at hand. I've found that those individuals outraged the most (ie; scribe the most colorful comments on Facebook or send out the most tweets) typically encompass the former rather than the latter. They just like to be heard.

In a few weeks or so when the story is old news and there are new causes to be outraged over, the Internet Activists will reposition themselves as they always do. For some people, it's simply fun to yell. It's also an ego boost when the potential audience is thousands of your friends or followers. Consequently, the phrase "Legends in their own minds" immediately springs to the forefront.